Hiring an advertising and promotions manager in Baltimore, MD

Do Baltimore residents in management work earn more than employers in the Baltimore-Columbia-Towson, MD area pay?

Baltimore residents working in management occupations earn a median of $79,392 (Census ACS 5-year 2023, tables S2401 and B24011), against $121,490 as the median of the 37 wages BLS publishes for that same occupation group in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025), a difference of 35%, with the employers figure the higher of the two.

Both sides of that figure describe the whole management group, not this one role. In the Baltimore-Columbia-Towson, MD area the group covers 37 occupations BLS publishes a wage for, from education and childcare administrators, preschool and daycare at $59,490 to chief executives at $268,030 (BLS OEWS, May 2025), with advertising and promotions managers at $111,890 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 37 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what Baltimore residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

Is the talent actually in Baltimore?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 11-2011.

That matters here, because 35.4% of Baltimore adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Baltimore aged 25 and over.

The average Baltimore commute runs 29.4 minutes, which is roughly how far your catchment reaches before candidates start saying no. 15.9% of Baltimore workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Baltimore.

How often do these jobs turn over?

In Baltimore city, management of companies and enterprises employs 7,509 and turns over 6.9% a quarter, with 774 hires against 789 separations. Average earnings in that industry run $9,226 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 55.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about advertising and promotions managers. It still tells you what you are hiring into: a low-churn market, where people do not move often and passive candidates are the whole game.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $111,890 median in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025) would bill roughly $22,378 to $33,567 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring an advertising and promotions manager in Baltimore

What does it cost to hire an advertising and promotions manager in Baltimore?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $111,890 median wage in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025) would charge roughly $22,378 to $33,567 on the first year salary alone.

What should an offer for an advertising and promotions manager in Baltimore look like?

Employers in the Baltimore-Columbia-Towson, MD area pay advertising and promotions managers a median of $111,890, with the middle half of the market between $82,800 and $170,820 (BLS OEWS, May 2025). A band set below $82,800 competes for the bottom quarter of that market.

Do Baltimore residents in management work earn more than employers in the Baltimore-Columbia-Towson, MD area pay?

Baltimore residents working in management occupations earn a median of $79,392 (Census ACS 5-year 2023, tables S2401 and B24011), against $121,490 as the median of the 37 wages BLS publishes for that same occupation group in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025), a difference of 35%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Baltimore?

This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 35.4% of Baltimore adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.

Related

• Hiring Advertising and Promotions Managers: the role, the pay, the process
• Recruiting services in Baltimore
• Every Maryland city we cover

Baltimore is the largest of 1 Maryland cities in this dataset.