Hiring an advertising and promotions manager in Santa Ana, CA

Do Santa Ana residents in management work earn more than employers in the Los Angeles-Long Beach-Anaheim, CA area pay?

Santa Ana residents working in management occupations earn a median of $73,026 (Census ACS 5-year 2023, tables S2401 and B24011), against $128,540 as the median of the 37 wages BLS publishes for that same occupation group in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025), a difference of 43%, with the employers figure the higher of the two.

Both sides of that figure describe the whole management group, not this one role. In the Los Angeles-Long Beach-Anaheim, CA area the group covers 37 occupations BLS publishes a wage for, from education and childcare administrators, preschool and daycare at $67,140 to chief executives at $234,290 (BLS OEWS, May 2025), with advertising and promotions managers at $167,930 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 37 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what Santa Ana residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

Is the talent actually in Santa Ana?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 11-2011.

That matters here, because 18% of Santa Ana adults hold a bachelor's degree or higher. That is a thin local pool for a degree-requiring role, so expect to recruit across the metro rather than inside the city. Census ACS 5-year 2023, table S1501, residents of Santa Ana aged 25 and over.

The average Santa Ana commute runs 24.8 minutes, which is roughly how far your catchment reaches before candidates start saying no. 8.7% of Santa Ana workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Santa Ana.

How often do these jobs turn over?

In Orange County, management of companies and enterprises employs 39,914 and turns over 6.1% a quarter, with 2,695 hires against 3,073 separations. Average earnings in that industry run $12,420 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 55.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about advertising and promotions managers. It still tells you what you are hiring into: a low-churn market, where people do not move often and passive candidates are the whole game.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $167,930 median in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025) would bill roughly $33,586 to $50,379 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring an advertising and promotions manager in Santa Ana

What does it cost to hire an advertising and promotions manager in Santa Ana?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $167,930 median wage in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025) would charge roughly $33,586 to $50,379 on the first year salary alone.

What should an offer for an advertising and promotions manager in Santa Ana look like?

Employers in the Los Angeles-Long Beach-Anaheim, CA area pay advertising and promotions managers a median of $167,930, with the middle half of the market between $126,920 and $217,420 (BLS OEWS, May 2025). A band set below $126,920 competes for the bottom quarter of that market.

Do Santa Ana residents in management work earn more than employers in the Los Angeles-Long Beach-Anaheim, CA area pay?

Santa Ana residents working in management occupations earn a median of $73,026 (Census ACS 5-year 2023, tables S2401 and B24011), against $128,540 as the median of the 37 wages BLS publishes for that same occupation group in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025), a difference of 43%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Santa Ana?

This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 18% of Santa Ana adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a thin local pool, so expect the search to run across the metro rather than inside the city.

Related

• Hiring Advertising and Promotions Managers: the role, the pay, the process
• Recruiting services in Santa Ana
• Every California city we cover

Santa Ana is the 14th largest of 21 California cities in this dataset.