Hiring a counter and rental clerk in Oakland, CA

Do Oakland residents in sales and related work earn more than employers in the San Francisco-Oakland-Fremont, CA area pay?

Oakland residents working in sales and related occupations earn a median of $47,665 (Census ACS 5-year 2023, tables S2401 and B24011), against $65,520 as the median of the 18 wages BLS publishes for that same occupation group in the San Francisco-Oakland-Fremont, CA area (BLS OEWS, May 2025), a difference of 27%, with the employers figure the higher of the two.

Both sides of that figure describe the whole sales and related group, not this one role. In the San Francisco-Oakland-Fremont, CA area the group covers 18 occupations BLS publishes a wage for, from cashiers at $41,270 to sales engineers at $151,610 (BLS OEWS, May 2025), with counter and rental clerks at $47,740 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 18 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what Oakland residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

Is the talent actually in Oakland?

This is a job zone two: some preparation needed occupation. These occupations usually require a high school diploma. O*NET OnLine, SOC 41-2021.

It does not require a degree, which widens the pool considerably. For context, 47.9% of Oakland adults hold one. Census ACS 5-year 2023, table S1501, residents of Oakland aged 25 and over.

The average Oakland commute runs 30.5 minutes, which is roughly how far your catchment reaches before candidates start saying no. 23.4% of Oakland workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Oakland.

How often do these jobs turn over?

In Alameda County, retail trade employs 66,518 and turns over 9.7% a quarter, with 6,913 hires against 8,925 separations. Average earnings in that industry run $4,788 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 44-45.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about counter and rental clerks. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $47,740 median in the San Francisco-Oakland-Fremont, CA area (BLS OEWS, May 2025) would bill roughly $9,548 to $14,322 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a counter and rental clerk in Oakland

What does it cost to hire a counter and rental clerk in Oakland?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $47,740 median wage in the San Francisco-Oakland-Fremont, CA area (BLS OEWS, May 2025) would charge roughly $9,548 to $14,322 on the first year salary alone.

What should an offer for a counter and rental clerk in Oakland look like?

Employers in the San Francisco-Oakland-Fremont, CA area pay counter and rental clerks a median of $47,740, with the middle half of the market between $43,850 and $57,560 (BLS OEWS, May 2025). A band set below $43,850 competes for the bottom quarter of that market.

Do Oakland residents in sales and related work earn more than employers in the San Francisco-Oakland-Fremont, CA area pay?

Oakland residents working in sales and related occupations earn a median of $47,665 (Census ACS 5-year 2023, tables S2401 and B24011), against $65,520 as the median of the 18 wages BLS publishes for that same occupation group in the San Francisco-Oakland-Fremont, CA area (BLS OEWS, May 2025), a difference of 27%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Oakland?

This is a job zone 2 occupation and does not require a degree, which widens the pool considerably. For context, 47.9% of Oakland adults hold a bachelor's degree or higher (Census ACS 5-year 2023, table S1501).

Related

• Hiring Counter and Rental Clerks: the role, the pay, the process
• Recruiting services in Oakland
• Every California city we cover

Oakland is the 8th largest of 21 California cities in this dataset.