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Hiring a non-retail sales supervisor in Chula Vista, CA

Employers in the San Diego-Chula Vista-Carlsbad, CA area pay first-line supervisors of non-retail sales workers a median of $78,680 a year, with the middle half of the market between $60,850 and $108,510 (BLS OEWS, May 2025, SOC 41-1012). Filling it through recruitlocalpros runs Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role rather than by salary or location, and our vetted recruiting partner handles sourcing, screening and placement end to end.

Do Chula Vista residents in sales and related work earn more than employers in the San Diego-Chula Vista-Carlsbad, CA area pay?

Chula Vista residents working in sales and related occupations earn a median of $32,399 (Census ACS 5-year 2023, tables S2401 and B24011), against $56,300 as the median of the 21 wages BLS publishes for that same occupation group in the San Diego-Chula Vista-Carlsbad, CA area (BLS OEWS, May 2025), a difference of 42%, with the employers figure the higher of the two.

Both sides of that figure describe the whole sales and related group, not this one role. In the San Diego-Chula Vista-Carlsbad, CA area the group covers 21 occupations BLS publishes a wage for, from cashiers at $37,020 to sales representatives, wholesale and manufacturing, technical and scientific products at $125,770 (BLS OEWS, May 2025), with first-line supervisors of non-retail sales workers at $78,680 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 21 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what Chula Vista residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

What does a non-retail sales supervisor earn here?

Place of work

What employers pay

Annual wages paid to first-line supervisors of non-retail sales workers by employers in the San Diego-Chula Vista-Carlsbad, CA area. BLS OEWS, May 2025, SOC 41-1012.
25th percentile$60,850
Median$78,680
75th percentile$108,510

Half of first-line supervisors of non-retail sales workers in this area earn between $60,850 and $108,510 (BLS OEWS, May 2025). A band set below $60,850 competes for the bottom quarter of the market. Occupation detail for SOC 41-1012 at O*NET OnLine.

Place of residence

What Chula Vista residents earn

$32,399

Median annual earnings of Chula Vista residents working in sales and related occupations, 11,850 people (Census ACS 5-year 2023, tables S2401 and B24011). An occupation group rather than this one role, and where people live rather than where they work, so it is not the same measurement as the wages beside it.

What does the role actually involve?

Core tasks

  • Monitor sales staff performance to ensure that goals are met.
  • Provide staff with assistance in performing difficult or complicated duties.
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
  • Listen to and resolve customer complaints regarding services, products, or personnel.
  • Keep records pertaining to purchases, sales, and requisitions.

Task statements for SOC 41-1012, O*NET OnLine 29.1.

Tools and technologies in demand

Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Salesforce software, Cisco Webex, Microsoft Access, Microsoft Dynamics.

Flagged in demand or hot for SOC 41-1012 by O*NET OnLine 29.1. Useful as a screen, not as a checklist.

Is the talent actually in Chula Vista?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 41-1012.

That matters here, because 32.3% of Chula Vista adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Chula Vista aged 25 and over.

The average Chula Vista commute runs 28.6 minutes, which is roughly how far your catchment reaches before candidates start saying no. 11.7% of Chula Vista workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Chula Vista.

How often do these jobs turn over?

In San Diego County, retail trade employs 129,713 and turns over 9.8% a quarter, with 13,789 hires against 18,079 separations. Average earnings in that industry run $3,905 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 44-45.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about first-line supervisors of non-retail sales workers. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $78,680 median in the San Diego-Chula Vista-Carlsbad, CA area (BLS OEWS, May 2025) would bill roughly $15,736 to $23,604 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a non-retail sales supervisor in Chula Vista

What does it cost to hire a non-retail sales supervisor in Chula Vista?
Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $78,680 median wage in the San Diego-Chula Vista-Carlsbad, CA area (BLS OEWS, May 2025) would charge roughly $15,736 to $23,604 on the first year salary alone.
What should an offer for a non-retail sales supervisor in Chula Vista look like?
Employers in the San Diego-Chula Vista-Carlsbad, CA area pay first-line supervisors of non-retail sales workers a median of $78,680, with the middle half of the market between $60,850 and $108,510 (BLS OEWS, May 2025). A band set below $60,850 competes for the bottom quarter of that market.
Do Chula Vista residents in sales and related work earn more than employers in the San Diego-Chula Vista-Carlsbad, CA area pay?
Chula Vista residents working in sales and related occupations earn a median of $32,399 (Census ACS 5-year 2023, tables S2401 and B24011), against $56,300 as the median of the 21 wages BLS publishes for that same occupation group in the San Diego-Chula Vista-Carlsbad, CA area (BLS OEWS, May 2025), a difference of 42%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.
Is the talent for this role already in Chula Vista?
This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 32.3% of Chula Vista adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.

Price this search

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