Hiring a non-retail sales supervisor in Modesto, CA

Do Modesto residents in sales and related work earn more than employers in the Modesto, CA area pay?

Modesto residents working in sales and related occupations earn a median of $37,779 (Census ACS 5-year 2023, tables S2401 and B24011), against $57,245 as the median of the 14 wages BLS publishes for that same occupation group in the Modesto, CA area (BLS OEWS, May 2025), a difference of 34%, with the employers figure the higher of the two.

Both sides of that figure describe the whole sales and related group, not this one role. In the Modesto, CA area the group covers 14 occupations BLS publishes a wage for, from cashiers at $36,490 to sales representatives, wholesale and manufacturing, except technical and scientific products at $78,420 (BLS OEWS, May 2025), with first-line supervisors of non-retail sales workers at $68,150 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 14 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what Modesto residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

Is the talent actually in Modesto?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 41-1012.

That matters here, because 20.3% of Modesto adults hold a bachelor's degree or higher. That is a thin local pool for a degree-requiring role, so expect to recruit across the metro rather than inside the city. Census ACS 5-year 2023, table S1501, residents of Modesto aged 25 and over.

The average Modesto commute runs 29.7 minutes, which is roughly how far your catchment reaches before candidates start saying no. 7.3% of Modesto workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Modesto.

How often do these jobs turn over?

In Stanislaus County, retail trade employs 22,406 and turns over 9.5% a quarter, with 2,241 hires against 3,139 separations. Average earnings in that industry run $3,969 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 44-45.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about first-line supervisors of non-retail sales workers. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $68,150 median in the Modesto, CA area (BLS OEWS, May 2025) would bill roughly $13,630 to $20,445 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a non-retail sales supervisor in Modesto

What does it cost to hire a non-retail sales supervisor in Modesto?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $68,150 median wage in the Modesto, CA area (BLS OEWS, May 2025) would charge roughly $13,630 to $20,445 on the first year salary alone.

What should an offer for a non-retail sales supervisor in Modesto look like?

Employers in the Modesto, CA area pay first-line supervisors of non-retail sales workers a median of $68,150, with the middle half of the market between $51,530 and $86,120 (BLS OEWS, May 2025). A band set below $51,530 competes for the bottom quarter of that market.

Do Modesto residents in sales and related work earn more than employers in the Modesto, CA area pay?

Modesto residents working in sales and related occupations earn a median of $37,779 (Census ACS 5-year 2023, tables S2401 and B24011), against $57,245 as the median of the 14 wages BLS publishes for that same occupation group in the Modesto, CA area (BLS OEWS, May 2025), a difference of 34%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Modesto?

This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 20.3% of Modesto adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a thin local pool, so expect the search to run across the metro rather than inside the city.

Related

• Hiring First-Line Supervisors of Non-Retail Sales Workers: the role, the pay, the process
• Recruiting services in Modesto
• Every California city we cover

Modesto is the 20th largest of 21 California cities in this dataset.