Hiring an insurance sales agent in Norfolk, VA
Employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay insurance sales agents a median of $56,490 a year, with the middle half of the market between $48,100 and $78,580 (BLS OEWS, May 2025, SOC 41-3021). Filling it through recruitlocalpros runs Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role rather than by salary or location, and our vetted recruiting partner handles sourcing, screening and placement end to end.
Do Norfolk residents in sales and related work earn more than employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay?
Norfolk residents working in sales and related occupations earn a median of $27,923 (Census ACS 5-year 2023, tables S2401 and B24011), against $46,380 as the median of the 19 wages BLS publishes for that same occupation group in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025), a difference of 40%, with the employers figure the higher of the two.
Both sides of that figure describe the whole sales and related group, not this one role. In the Virginia Beach-Chesapeake-Norfolk, VA-NC area the group covers 19 occupations BLS publishes a wage for, from cashiers at $29,320 to sales representatives, wholesale and manufacturing, technical and scientific products at $119,270 (BLS OEWS, May 2025), with insurance sales agents at $56,490 inside it.
That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 19 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.
Published wages across this group in the metro run above what Norfolk residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.
What does an insurance sales agent earn here?
Place of work
What employers pay
| 25th percentile | $48,100 |
| Median | $56,490 |
| 75th percentile | $78,580 |
Half of insurance sales agents in this area earn between $48,100 and $78,580 (BLS OEWS, May 2025). A band set below $48,100 competes for the bottom quarter of the market. Occupation detail for SOC 41-3021 at O*NET OnLine.
Place of residence
What Norfolk residents earn
$27,923
Median annual earnings of Norfolk residents working in sales and related occupations, 10,437 people (Census ACS 5-year 2023, tables S2401 and B24011). An occupation group rather than this one role, and where people live rather than where they work, so it is not the same measurement as the wages beside it.
What does the role actually involve?
Core tasks
- Customize insurance programs to suit individual customers, often covering a variety of risks.
- Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance, or specialized policies, such as marine, farm/crop, and medical malpractice.
- Explain features, advantages, and disadvantages of various policies to promote sale of insurance plans.
- Perform administrative tasks, such as maintaining records and handling policy renewals.
- Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.
Task statements for SOC 41-3021, O*NET OnLine 29.1.
Tools and technologies in demand
Microsoft Office software, Adobe After Effects, Facebook, Microsoft Dynamics, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Windows.
Flagged in demand or hot for SOC 41-3021 by O*NET OnLine 29.1. Useful as a screen, not as a checklist.
Is the talent actually in Norfolk?
This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 41-3021.
That matters here, because 32.7% of Norfolk adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Norfolk aged 25 and over.
The average Norfolk commute runs 22.9 minutes, which is roughly how far your catchment reaches before candidates start saying no. 8.6% of Norfolk workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Norfolk.
How often do these jobs turn over?
In Norfolk city, retail trade employs 11,026 and turns over 11.9% a quarter, with 2,093 hires against 2,288 separations. Average earnings in that industry run $2,989 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 44-45.
That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about insurance sales agents. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.
What does the search cost?
The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $56,490 median in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025) would bill roughly $11,298 to $16,947 on the first year salary alone.
One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.
Questions employers ask about hiring an insurance sales agent in Norfolk
- What does it cost to hire an insurance sales agent in Norfolk?
- Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $56,490 median wage in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025) would charge roughly $11,298 to $16,947 on the first year salary alone.
- What should an offer for an insurance sales agent in Norfolk look like?
- Employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay insurance sales agents a median of $56,490, with the middle half of the market between $48,100 and $78,580 (BLS OEWS, May 2025). A band set below $48,100 competes for the bottom quarter of that market.
- Do Norfolk residents in sales and related work earn more than employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay?
- Norfolk residents working in sales and related occupations earn a median of $27,923 (Census ACS 5-year 2023, tables S2401 and B24011), against $46,380 as the median of the 19 wages BLS publishes for that same occupation group in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025), a difference of 40%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.
- Is the talent for this role already in Norfolk?
- This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 32.7% of Norfolk adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.
Price this search
Eight questions about the role. Your tier range appears on screen.
Hiring an insurance sales agent somewhere else?
Same role, different market. The wage band moves with the metro.
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Related
- Hiring Insurance Sales Agents: the role, the pay, the process
- Recruiting services in Norfolk
- Every Virginia city we cover
Norfolk is the 4th largest of 4 Virginia cities in this dataset.