Hiring a market research analyst in Chesapeake, VA

Do Chesapeake residents in business and financial operations work earn more than employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay?

Chesapeake residents working in business and financial operations occupations earn a median of $78,129 (Census ACS 5-year 2023, tables S2401 and B24011), against $78,155 as the median of the 26 wages BLS publishes for that same occupation group in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025), the same figure to the nearest percent.

Both sides of that figure describe the whole business and financial operations group, not this one role. In the Virginia Beach-Chesapeake-Norfolk, VA-NC area the group covers 26 occupations BLS publishes a wage for, from tax preparers at $44,320 to project management specialists at $104,920 (BLS OEWS, May 2025), with market research analysts and marketing specialists at $69,560 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 26 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

The two sit within 10% of each other, so residents of Chesapeake and employers across the metro are priced about the same in this field, and pay alone is unlikely to be what wins or loses this hire.

Is the talent actually in Chesapeake?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 13-1161.

That matters here, because 36.4% of Chesapeake adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Chesapeake aged 25 and over.

The average Chesapeake commute runs 25.5 minutes, which is roughly how far your catchment reaches before candidates start saying no. 11.5% of Chesapeake workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Chesapeake.

How often do these jobs turn over?

In Chesapeake city, accounting, tax preparation, bookkeeping and payroll services employs 625 and turns over 10.7% a quarter, with 105 hires against 74 separations. Average earnings in that industry run $5,053 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 5412.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about market research analysts and marketing specialists. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $69,560 median in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025) would bill roughly $13,912 to $20,868 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a market research analyst in Chesapeake

What does it cost to hire a market research analyst in Chesapeake?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $69,560 median wage in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025) would charge roughly $13,912 to $20,868 on the first year salary alone.

What should an offer for a market research analyst in Chesapeake look like?

Employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay market research analysts and marketing specialists a median of $69,560, with the middle half of the market between $53,230 and $86,490 (BLS OEWS, May 2025). A band set below $53,230 competes for the bottom quarter of that market.

Do Chesapeake residents in business and financial operations work earn more than employers in the Virginia Beach-Chesapeake-Norfolk, VA-NC area pay?

Chesapeake residents working in business and financial operations occupations earn a median of $78,129 (Census ACS 5-year 2023, tables S2401 and B24011), against $78,155 as the median of the 26 wages BLS publishes for that same occupation group in the Virginia Beach-Chesapeake-Norfolk, VA-NC area (BLS OEWS, May 2025), the same figure to the nearest percent. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Chesapeake?

This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 36.4% of Chesapeake adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.

Related

• Hiring Market Research Analysts and Marketing Specialists: the role, the pay, the process
• Recruiting services in Chesapeake
• Every Virginia city we cover

Chesapeake is the 2nd largest of 4 Virginia cities in this dataset.