Hiring a market research analyst in Henderson, NV
Employers in the Las Vegas-Henderson-North Las Vegas, NV area pay market research analysts and marketing specialists a median of $74,670 a year, with the middle half of the market between $52,000 and $95,680 (BLS OEWS, May 2025, SOC 13-1161). Filling it through recruitlocalpros runs Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role rather than by salary or location, and our vetted recruiting partner handles sourcing, screening and placement end to end.
Do Henderson residents in business and financial operations work earn more than employers in the Las Vegas-Henderson-North Las Vegas, NV area pay?
Henderson residents working in business and financial operations occupations earn a median of $74,847 (Census ACS 5-year 2023, tables S2401 and B24011), against $76,820 as the median of the 28 wages BLS publishes for that same occupation group in the Las Vegas-Henderson-North Las Vegas, NV area (BLS OEWS, May 2025), a difference of 3%, with the employers figure the higher of the two.
Both sides of that figure describe the whole business and financial operations group, not this one role. In the Las Vegas-Henderson-North Las Vegas, NV area the group covers 28 occupations BLS publishes a wage for, from credit counselors at $55,040 to agents and business managers of artists, performers, and athletes at $108,580 (BLS OEWS, May 2025), with market research analysts and marketing specialists at $74,670 inside it.
That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 28 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.
The two sit within 10% of each other, so residents of Henderson and employers across the metro are priced about the same in this field, and pay alone is unlikely to be what wins or loses this hire.
What does a market research analyst earn here?
Place of work
What employers pay
| 25th percentile | $52,000 |
| Median | $74,670 |
| 75th percentile | $95,680 |
Half of market research analysts and marketing specialists in this area earn between $52,000 and $95,680 (BLS OEWS, May 2025). A band set below $52,000 competes for the bottom quarter of the market. Occupation detail for SOC 13-1161 at O*NET OnLine.
Place of residence
What Henderson residents earn
$74,847
Median annual earnings of Henderson residents working in business and financial operations occupations, 9,014 people (Census ACS 5-year 2023, tables S2401 and B24011). An occupation group rather than this one role, and where people live rather than where they work, so it is not the same measurement as the wages beside it.
What does the role actually involve?
Core tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Task statements for SOC 13-1161, O*NET OnLine 29.1.
Tools and technologies in demand
Google Analytics, Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Salesforce software, Adobe Analytics, Ahrefs Site Explorer.
Flagged in demand or hot for SOC 13-1161 by O*NET OnLine 29.1. Useful as a screen, not as a checklist.
Is the talent actually in Henderson?
This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 13-1161.
That matters here, because 36.8% of Henderson adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Henderson aged 25 and over.
The average Henderson commute runs 24.7 minutes, which is roughly how far your catchment reaches before candidates start saying no. 15.8% of Henderson workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Henderson.
How often do these jobs turn over?
In Clark County, accounting, tax preparation, bookkeeping and payroll services employs 6,683 and turns over 13.1% a quarter, with 1,720 hires against 1,197 separations. Average earnings in that industry run $5,784 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 5412.
That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about market research analysts and marketing specialists. It still tells you what you are hiring into: a high-churn market, where speed matters more than a perfect fit.
What does the search cost?
The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $74,670 median in the Las Vegas-Henderson-North Las Vegas, NV area (BLS OEWS, May 2025) would bill roughly $14,934 to $22,401 on the first year salary alone.
One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.
Questions employers ask about hiring a market research analyst in Henderson
- What does it cost to hire a market research analyst in Henderson?
- Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $74,670 median wage in the Las Vegas-Henderson-North Las Vegas, NV area (BLS OEWS, May 2025) would charge roughly $14,934 to $22,401 on the first year salary alone.
- What should an offer for a market research analyst in Henderson look like?
- Employers in the Las Vegas-Henderson-North Las Vegas, NV area pay market research analysts and marketing specialists a median of $74,670, with the middle half of the market between $52,000 and $95,680 (BLS OEWS, May 2025). A band set below $52,000 competes for the bottom quarter of that market.
- Do Henderson residents in business and financial operations work earn more than employers in the Las Vegas-Henderson-North Las Vegas, NV area pay?
- Henderson residents working in business and financial operations occupations earn a median of $74,847 (Census ACS 5-year 2023, tables S2401 and B24011), against $76,820 as the median of the 28 wages BLS publishes for that same occupation group in the Las Vegas-Henderson-North Las Vegas, NV area (BLS OEWS, May 2025), a difference of 3%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.
- Is the talent for this role already in Henderson?
- This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 36.8% of Henderson adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.
Price this search
Eight questions about the role. Your tier range appears on screen.
Hiring a market research analyst somewhere else?
Same role, different market. The wage band moves with the metro.
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Other business and financial operations roles in Henderson
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- Claims Adjusters, Examiners, and Investigators in Henderson, NV
- Compliance Officers in Henderson, NV
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Related
- Hiring Market Research Analysts and Marketing Specialists: the role, the pay, the process
- Recruiting services in Henderson
- Every Nevada city we cover
Henderson is the 2nd largest of 4 Nevada cities in this dataset.