Hiring a market research analyst in Overland Park, KS

Do Overland Park residents in business and financial operations work earn more than employers in the Kansas City, MO-KS area pay?

Overland Park residents working in business and financial operations occupations earn a median of $88,238 (Census ACS 5-year 2023, tables S2401 and B24011), against $78,505 as the median of the 28 wages BLS publishes for that same occupation group in the Kansas City, MO-KS area (BLS OEWS, May 2025), a difference of 12%, with the residents figure the higher of the two.

Both sides of that figure describe the whole business and financial operations group, not this one role. In the Kansas City, MO-KS area the group covers 28 occupations BLS publishes a wage for, from credit counselors at $45,840 to personal financial advisors at $123,140 (BLS OEWS, May 2025), with market research analysts and marketing specialists at $72,580 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 28 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Residents here out-earn the midpoint of what the metro pays across this group, which usually points to people commuting out to better-paying employers. Expect a Overland Park offer in this field to compete with a drive, not only with the firm down the road.

Is the talent actually in Overland Park?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 13-1161.

That matters here, because 62.9% of Overland Park adults hold a bachelor's degree or higher. That is a deep local pool for a degree-requiring role. Census ACS 5-year 2023, table S1501, residents of Overland Park aged 25 and over.

The average Overland Park commute runs 19.9 minutes, which is roughly how far your catchment reaches before candidates start saying no. 22.2% of Overland Park workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Overland Park.

How often do these jobs turn over?

In Johnson County, accounting, tax preparation, bookkeeping and payroll services employs 2,692 and turns over 11.0% a quarter, with 541 hires against 314 separations. Average earnings in that industry run $9,229 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 5412.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about market research analysts and marketing specialists. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $72,580 median in the Kansas City, MO-KS area (BLS OEWS, May 2025) would bill roughly $14,516 to $21,774 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a market research analyst in Overland Park

What does it cost to hire a market research analyst in Overland Park?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $72,580 median wage in the Kansas City, MO-KS area (BLS OEWS, May 2025) would charge roughly $14,516 to $21,774 on the first year salary alone.

What should an offer for a market research analyst in Overland Park look like?

Employers in the Kansas City, MO-KS area pay market research analysts and marketing specialists a median of $72,580, with the middle half of the market between $56,080 and $98,990 (BLS OEWS, May 2025). A band set below $56,080 competes for the bottom quarter of that market.

Do Overland Park residents in business and financial operations work earn more than employers in the Kansas City, MO-KS area pay?

Overland Park residents working in business and financial operations occupations earn a median of $88,238 (Census ACS 5-year 2023, tables S2401 and B24011), against $78,505 as the median of the 28 wages BLS publishes for that same occupation group in the Kansas City, MO-KS area (BLS OEWS, May 2025), a difference of 12%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Overland Park?

This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 62.9% of Overland Park adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a deep local pool for a degree-requiring role.

Related

• Hiring Market Research Analysts and Marketing Specialists: the role, the pay, the process
• Recruiting services in Overland Park
• Every Kansas city we cover

Overland Park is the 2nd largest of 2 Kansas cities in this dataset.