Hiring a marketing manager in New York, NY

Do New York residents in management work earn more than employers in the New York-Newark-Jersey City, NY-NJ area pay?

New York residents working in management occupations earn a median of $102,618 (Census ACS 5-year 2023, tables S2401 and B24011), against $157,500 as the median of the 36 wages BLS publishes for that same occupation group in the New York-Newark-Jersey City, NY-NJ area (BLS OEWS, May 2025), a difference of 35%, with the employers figure the higher of the two.

Both sides of that figure describe the whole management group, not this one role. In the New York-Newark-Jersey City, NY-NJ area the group covers 36 occupations BLS publishes a wage for, from personal service managers, all other at $74,320 to chief executives at $301,440 (BLS OEWS, May 2025), with marketing managers at $192,840 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 36 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what New York residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

Is the talent actually in New York?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 11-2021.

That matters here, because 41% of New York adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of New York aged 25 and over.

The average New York commute runs 40.6 minutes, which is roughly how far your catchment reaches before candidates start saying no. 15% of New York workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for New York.

How often do these jobs turn over?

In New York County, management of companies and enterprises employs 69,476 and turns over 6.8% a quarter, with 6,511 hires against 6,493 separations. Average earnings in that industry run $17,718 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 55.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about marketing managers. It still tells you what you are hiring into: a low-churn market, where people do not move often and passive candidates are the whole game.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $192,840 median in the New York-Newark-Jersey City, NY-NJ area (BLS OEWS, May 2025) would bill roughly $38,568 to $57,852 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a marketing manager in New York

What does it cost to hire a marketing manager in New York?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $192,840 median wage in the New York-Newark-Jersey City, NY-NJ area (BLS OEWS, May 2025) would charge roughly $38,568 to $57,852 on the first year salary alone.

What should an offer for a marketing manager in New York look like?

Employers in the New York-Newark-Jersey City, NY-NJ area pay marketing managers a median of $192,840, with the middle half of the market between $156,020 and $246,000 (BLS OEWS, May 2025). A band set below $156,020 competes for the bottom quarter of that market.

Do New York residents in management work earn more than employers in the New York-Newark-Jersey City, NY-NJ area pay?

New York residents working in management occupations earn a median of $102,618 (Census ACS 5-year 2023, tables S2401 and B24011), against $157,500 as the median of the 36 wages BLS publishes for that same occupation group in the New York-Newark-Jersey City, NY-NJ area (BLS OEWS, May 2025), a difference of 35%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in New York?

This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 41% of New York adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.

Related

• Hiring Marketing Managers: the role, the pay, the process
• Recruiting services in New York
• Every New York city we cover

New York is the largest of 4 New York cities in this dataset.