Hiring a personal financial advisor in Baltimore, MD
Employers in the Baltimore-Columbia-Towson, MD area pay personal financial advisors a median of $98,970 a year, with the middle half of the market between $63,090 and $177,510 (BLS OEWS, May 2025, SOC 13-2052). Filling it through recruitlocalpros runs Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role rather than by salary or location, and our vetted recruiting partner handles sourcing, screening and placement end to end.
Do Baltimore residents in business and financial operations work earn more than employers in the Baltimore-Columbia-Towson, MD area pay?
Baltimore residents working in business and financial operations occupations earn a median of $82,125 (Census ACS 5-year 2023, tables S2401 and B24011), against $81,700 as the median of the 28 wages BLS publishes for that same occupation group in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025), a difference of 1%, with the residents figure the higher of the two.
Both sides of that figure describe the whole business and financial operations group, not this one role. In the Baltimore-Columbia-Towson, MD area the group covers 28 occupations BLS publishes a wage for, from tax preparers at $56,160 to financial risk specialists at $119,720 (BLS OEWS, May 2025), with personal financial advisors at $98,970 inside it.
That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 28 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.
The two sit within 10% of each other, so residents of Baltimore and employers across the metro are priced about the same in this field, and pay alone is unlikely to be what wins or loses this hire.
What does a personal financial advisor earn here?
Place of work
What employers pay
| 25th percentile | $63,090 |
| Median | $98,970 |
| 75th percentile | $177,510 |
Half of personal financial advisors in this area earn between $63,090 and $177,510 (BLS OEWS, May 2025). A band set below $63,090 competes for the bottom quarter of the market. Occupation detail for SOC 13-2052 at O*NET OnLine.
Place of residence
What Baltimore residents earn
$82,125
Median annual earnings of Baltimore residents working in business and financial operations occupations, 17,554 people (Census ACS 5-year 2023, tables S2401 and B24011). An occupation group rather than this one role, and where people live rather than where they work, so it is not the same measurement as the wages beside it.
What does the role actually involve?
Core tasks
- Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
- Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
- Answer clients' questions about the purposes and details of financial plans and strategies.
- Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
- Manage client portfolios, keeping client plans up-to-date.
Task statements for SOC 13-2052, O*NET OnLine 29.1.
Tools and technologies in demand
Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Microsoft Access, Microsoft Dynamics, Microsoft Project, Microsoft SQL Server.
Flagged in demand or hot for SOC 13-2052 by O*NET OnLine 29.1. Useful as a screen, not as a checklist.
Is the talent actually in Baltimore?
This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 13-2052.
That matters here, because 35.4% of Baltimore adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Baltimore aged 25 and over.
The average Baltimore commute runs 29.4 minutes, which is roughly how far your catchment reaches before candidates start saying no. 15.9% of Baltimore workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Baltimore.
How often do these jobs turn over?
In Baltimore city, accounting, tax preparation, bookkeeping and payroll services employs 2,610 and turns over 9.2% a quarter, with 339 hires against 312 separations. Average earnings in that industry run $8,350 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 5412.
That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about personal financial advisors. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.
What does the search cost?
The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $98,970 median in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025) would bill roughly $19,794 to $29,691 on the first year salary alone.
One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.
Questions employers ask about hiring a personal financial advisor in Baltimore
- What does it cost to hire a personal financial advisor in Baltimore?
- Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $98,970 median wage in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025) would charge roughly $19,794 to $29,691 on the first year salary alone.
- What should an offer for a personal financial advisor in Baltimore look like?
- Employers in the Baltimore-Columbia-Towson, MD area pay personal financial advisors a median of $98,970, with the middle half of the market between $63,090 and $177,510 (BLS OEWS, May 2025). A band set below $63,090 competes for the bottom quarter of that market.
- Do Baltimore residents in business and financial operations work earn more than employers in the Baltimore-Columbia-Towson, MD area pay?
- Baltimore residents working in business and financial operations occupations earn a median of $82,125 (Census ACS 5-year 2023, tables S2401 and B24011), against $81,700 as the median of the 28 wages BLS publishes for that same occupation group in the Baltimore-Columbia-Towson, MD area (BLS OEWS, May 2025), a difference of 1%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.
- Is the talent for this role already in Baltimore?
- This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 35.4% of Baltimore adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.
Price this search
Eight questions about the role. Your tier range appears on screen.
Hiring a personal financial advisor somewhere else?
Same role, different market. The wage band moves with the metro.
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Related
- Hiring Personal Financial Advisors: the role, the pay, the process
- Recruiting services in Baltimore
- Every Maryland city we cover
Baltimore is the largest of 1 Maryland cities in this dataset.