Hiring a public relations manager in Santa Clarita, CA
Employers in the Los Angeles-Long Beach-Anaheim, CA area pay public relations managers a median of $163,830 a year, with the middle half of the market between $118,990 and $217,220 (BLS OEWS, May 2025, SOC 11-2032). Filling it through recruitlocalpros runs Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role rather than by salary or location, and our vetted recruiting partner handles sourcing, screening and placement end to end.
Do Santa Clarita residents in management work earn more than employers in the Los Angeles-Long Beach-Anaheim, CA area pay?
Santa Clarita residents working in management occupations earn a median of $110,047 (Census ACS 5-year 2023, tables S2401 and B24011), against $128,540 as the median of the 37 wages BLS publishes for that same occupation group in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025), a difference of 14%, with the employers figure the higher of the two.
Both sides of that figure describe the whole management group, not this one role. In the Los Angeles-Long Beach-Anaheim, CA area the group covers 37 occupations BLS publishes a wage for, from education and childcare administrators, preschool and daycare at $67,140 to chief executives at $234,290 (BLS OEWS, May 2025), with public relations managers at $163,830 inside it.
That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 37 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.
Published wages across this group in the metro run above what Santa Clarita residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.
What does a public relations manager earn here?
Place of work
What employers pay
| 25th percentile | $118,990 |
| Median | $163,830 |
| 75th percentile | $217,220 |
Half of public relations managers in this area earn between $118,990 and $217,220 (BLS OEWS, May 2025). A band set below $118,990 competes for the bottom quarter of the market. Occupation detail for SOC 11-2032 at O*NET OnLine.
Place of residence
What Santa Clarita residents earn
$110,047
Median annual earnings of Santa Clarita residents working in management occupations, 14,560 people (Census ACS 5-year 2023, tables S2401 and B24011). An occupation group rather than this one role, and where people live rather than where they work, so it is not the same measurement as the wages beside it.
What does the role actually involve?
Core tasks
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
Task statements for SOC 11-2032, O*NET OnLine 29.1.
Tools and technologies in demand
Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator.
Flagged in demand or hot for SOC 11-2032 by O*NET OnLine 29.1. Useful as a screen, not as a checklist.
Is the talent actually in Santa Clarita?
This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not. O*NET OnLine, SOC 11-2032.
That matters here, because 39.3% of Santa Clarita adults hold a bachelor's degree or higher. That is a workable pool, but the search will reach beyond the city line. Census ACS 5-year 2023, table S1501, residents of Santa Clarita aged 25 and over.
The average Santa Clarita commute runs 34.5 minutes, which is roughly how far your catchment reaches before candidates start saying no. 16.2% of Santa Clarita workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Santa Clarita.
How often do these jobs turn over?
In Los Angeles County, management of companies and enterprises employs 77,219 and turns over 5.8% a quarter, with 5,890 hires against 6,194 separations. Average earnings in that industry run $12,100 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 55.
That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about public relations managers. It still tells you what you are hiring into: a low-churn market, where people do not move often and passive candidates are the whole game.
What does the search cost?
The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $163,830 median in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025) would bill roughly $32,766 to $49,149 on the first year salary alone.
One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.
Questions employers ask about hiring a public relations manager in Santa Clarita
- What does it cost to hire a public relations manager in Santa Clarita?
- Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $163,830 median wage in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025) would charge roughly $32,766 to $49,149 on the first year salary alone.
- What should an offer for a public relations manager in Santa Clarita look like?
- Employers in the Los Angeles-Long Beach-Anaheim, CA area pay public relations managers a median of $163,830, with the middle half of the market between $118,990 and $217,220 (BLS OEWS, May 2025). A band set below $118,990 competes for the bottom quarter of that market.
- Do Santa Clarita residents in management work earn more than employers in the Los Angeles-Long Beach-Anaheim, CA area pay?
- Santa Clarita residents working in management occupations earn a median of $110,047 (Census ACS 5-year 2023, tables S2401 and B24011), against $128,540 as the median of the 37 wages BLS publishes for that same occupation group in the Los Angeles-Long Beach-Anaheim, CA area (BLS OEWS, May 2025), a difference of 14%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.
- Is the talent for this role already in Santa Clarita?
- This is a job zone 4 occupation, which usually calls for a bachelor's degree, and 39.3% of Santa Clarita adults hold one or higher (Census ACS 5-year 2023, table S1501). That is a workable pool, though the search will reach beyond the city line.
Price this search
Eight questions about the role. Your tier range appears on screen.
Hiring a public relations manager somewhere else?
Same role, different market. The wage band moves with the metro.
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Related
- Hiring Public Relations Managers: the role, the pay, the process
- Recruiting services in Santa Clarita
- Every California city we cover
Santa Clarita is the 16th largest of 21 California cities in this dataset.