Hiring a public relations manager in Washington, DC

Employers in the Washington-Arlington-Alexandria, DC-VA-MD-WV area pay public relations managers a median of $195,190, with the middle half of the market between $141,530 and $292,740. Washington residents working in management occupations report a median of $121,675, which is 38% below what the metro pays for this role.

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What does a public relations manager earn here?

Place of work

What employers pay

Annual wages paid by employers in the Washington-Arlington-Alexandria, DC-VA-MD-WV area. BLS OEWS, May 2025.
25th percentile	$141,530
Median	$195,190
75th percentile	$292,740

Half of public relations managers in this area earn between $141,530 and $292,740. A band set below $141,530 competes for the bottom quarter of the market.

Place of residence

What Washington residents earn

$121,675

Median earnings of Washington residents working in management occupations, 66,741 people. Census ACS 5-year 2023, tables S2401 and B24011. Where people live, not where they work, so it is not the same measurement as the wages beside it.

The 38% figure is not a pay gap. ACS counts the civilian employed population 16 and over, part-time and part-year work included; OEWS counts wage-and-salary jobs only. The two populations differ, so read this number against other cities rather than as a shortfall: the same definitional difference applies to every city equally, which is what makes a city-to-city reading sound.

The role pays well above the local residential norm, which usually means you can hire from inside Washington rather than competing for commuters.

What does the role actually involve?

Core tasks

Assign, supervise, and review the activities of public relations staff.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Design and edit promotional publications, such as brochures.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Develop, implement, or maintain crisis communication plans.

O*NET 29.1, task statements for SOC 11-2032.

Tools and technologies in demand

Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator.

O*NET 29.1, flagged in demand or hot for this occupation. Useful as a screen, not as a checklist.

Is the talent actually in Washington?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not.

That matters here, because 63.6% of Washington adults hold a bachelor's degree or higher. That is a deep local pool for a degree-requiring role. Census ACS 5-year 2023, table S1501.

The average Washington commute runs 30.3 minutes, which is roughly how far your catchment reaches before candidates start saying no. 29.4% already work from home, so a fully onsite requirement here is competing against that.

How often do these jobs turn over?

In District of Columbia, management of companies and enterprises employs 3,174 and turns over 7.3% a quarter, with 373 hires against 347 separations. Average earnings in that industry run $35,575 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 55.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about public relations managers. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's median would bill roughly $39,038 to $58,557 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Price this search

Eight questions about the role. Your tier range appears on screen.