Hiring a technical sales representative in Lincoln, NE

Do Lincoln residents in sales and related work earn more than employers in the Lincoln, NE area pay?

Lincoln residents working in sales and related occupations earn a median of $35,551 (Census ACS 5-year 2023, tables S2401 and B24011), against $51,460 as the median of the 16 wages BLS publishes for that same occupation group in the Lincoln, NE area (BLS OEWS, May 2025), a difference of 31%, with the employers figure the higher of the two.

Both sides of that figure describe the whole sales and related group, not this one role. In the Lincoln, NE area the group covers 16 occupations BLS publishes a wage for, from telemarketers at $29,010 to sales engineers at $83,240 (BLS OEWS, May 2025), with sales representatives, wholesale and manufacturing, technical and scientific products at $82,060 inside it.

That comparison is between two different measures, not a pay gap. The two weight the same occupation group differently: the Census figure is the midpoint across the people who actually hold those jobs, so a group carrying a few very well paid occupations is pulled toward them, while the BLS figure is the midpoint across the 16 published occupation wages, which counts each of those occupations once whatever its headcount. Census also counts where people live and BLS counts where the jobs are, and the two cover different populations, Census the civilian employed population 16 and over, BLS wage-and-salary jobs only. Read the number against other cities, where the same definitional difference applies on both sides, rather than as a shortfall.

Published wages across this group in the metro run above what Lincoln residents in it earn, which usually means employers here draw this talent from beyond the city line rather than from inside it.

Is the talent actually in Lincoln?

This is a job zone three: medium preparation needed occupation. Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree. O*NET OnLine, SOC 41-4011.

It does not require a degree, which widens the pool considerably. For context, 41% of Lincoln adults hold one. Census ACS 5-year 2023, table S1501, residents of Lincoln aged 25 and over.

The average Lincoln commute runs 18.3 minutes, which is roughly how far your catchment reaches before candidates start saying no. 10% of Lincoln workers already work from home, so a fully onsite requirement here is competing against that. Census ACS 5-year 2023, place-level commuting characteristics for Lincoln.

How often do these jobs turn over?

In Lancaster County, retail trade employs 18,058 and turns over 10.8% a quarter, with 2,372 hires against 2,845 separations. Average earnings in that industry run $2,869 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 44-45.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about sales representatives, wholesale and manufacturing, technical and scientific products. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's $82,060 median in the Lincoln, NE area (BLS OEWS, May 2025) would bill roughly $16,412 to $24,618 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Questions employers ask about hiring a technical sales representative in Lincoln

What does it cost to hire a technical sales representative in Lincoln?

Tier I to Tier VI, $6,240 to $54,340 per search, set by the seniority of the role and never by salary or location. A contingency firm billing 20 to 30% of this role's $82,060 median wage in the Lincoln, NE area (BLS OEWS, May 2025) would charge roughly $16,412 to $24,618 on the first year salary alone.

What should an offer for a technical sales representative in Lincoln look like?

Employers in the Lincoln, NE area pay sales representatives, wholesale and manufacturing, technical and scientific products a median of $82,060, with the middle half of the market between $63,230 and $105,690 (BLS OEWS, May 2025). A band set below $63,230 competes for the bottom quarter of that market.

Do Lincoln residents in sales and related work earn more than employers in the Lincoln, NE area pay?

Lincoln residents working in sales and related occupations earn a median of $35,551 (Census ACS 5-year 2023, tables S2401 and B24011), against $51,460 as the median of the 16 wages BLS publishes for that same occupation group in the Lincoln, NE area (BLS OEWS, May 2025), a difference of 31%. Both figures cover the whole occupation group rather than this one role, and one counts where people live while the other counts where the jobs are, so the percentage is not a pay gap.

Is the talent for this role already in Lincoln?

This is a job zone 3 occupation and does not require a degree, which widens the pool considerably. For context, 41% of Lincoln adults hold a bachelor's degree or higher (Census ACS 5-year 2023, table S1501).

Related

• Hiring Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products: the role, the pay, the process
• Recruiting services in Lincoln
• Every Nebraska city we cover

Lincoln is the 2nd largest of 2 Nebraska cities in this dataset.