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Hiring a travel agent in Sioux Falls, SD

Employers in the Sioux Falls, SD-MN area pay travel agents a median of $44,970, with the middle half of the market between $38,590 and $58,800. Sioux Falls residents working in sales and related occupations report a median of $40,578, which is 10% below what the metro pays for this role.

What does a travel agent earn here?

Place of work

What employers pay

Annual wages paid by employers in the Sioux Falls, SD-MN area. BLS OEWS, May 2025.
25th percentile$38,590
Median$44,970
75th percentile$58,800

Half of travel agents in this area earn between $38,590 and $58,800. A band set below $38,590 competes for the bottom quarter of the market.

Place of residence

What Sioux Falls residents earn

$40,578

Median earnings of Sioux Falls residents working in sales and related occupations, 10,665 people. Census ACS 5-year 2023, tables S2401 and B24011. Where people live, not where they work, so it is not the same measurement as the wages beside it.

The 10% figure is not a pay gap. ACS counts the civilian employed population 16 and over, part-time and part-year work included; OEWS counts wage-and-salary jobs only. The two populations differ, so read this number against other cities rather than as a shortfall: the same definitional difference applies to every city equally, which is what makes a city-to-city reading sound.

The two sit close together, so pay alone is unlikely to be what wins or loses this hire.

What does the role actually involve?

Core tasks

  • Collect payment for transportation and accommodations from customer.
  • Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.
  • Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.
  • Compute cost of travel and accommodations, using calculator, computer, carrier tariff books, and hotel rate books, or quote package tour's costs.
  • Record and maintain information on clients, vendors, and travel packages.

O*NET 29.1, task statements for SOC 41-3041.

Tools and technologies in demand

Microsoft Excel, Microsoft Office software, Microsoft Outlook, Sabre Central Command, Zoom, Intuit QuickBooks, Microsoft Access, Microsoft PowerPoint.

O*NET 29.1, flagged in demand or hot for this occupation. Useful as a screen, not as a checklist.

Is the talent actually in Sioux Falls?

This is a job zone three: medium preparation needed occupation. Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.

It does not require a degree, which widens the pool considerably. For context, 37.4% of Sioux Falls adults hold one. Census ACS 5-year 2023, table S1501.

The average Sioux Falls commute runs 17 minutes, which is roughly how far your catchment reaches before candidates start saying no. 9.4% already work from home, so a fully onsite requirement here is competing against that.

How often do these jobs turn over?

In Lincoln County, retail trade employs 2,993 and turns over 12.1% a quarter, with 437 hires against 471 separations. Average earnings in that industry run $3,128 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 44-45.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about travel agents. It still tells you what you are hiring into: a high-churn market, where speed matters more than a perfect fit.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's median would bill roughly $8,994 to $13,491 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Price this search

Eight questions about the role. Your tier range appears on screen.

Hiring a travel agent somewhere else?

Same role, different market. The wage band moves with the metro.

Other sales and related roles in Sioux Falls

Related

Sioux Falls is the largest of 1 South Dakota cities in this dataset.