Hiring a marketing manager in Hialeah, FL

Employers in the Miami-Fort Lauderdale-West Palm Beach, FL area pay marketing managers a median of $135,870, with the middle half of the market between $103,220 and $194,660. Hialeah residents working in management occupations report a median of $47,816, which is 65% below what the metro pays for this role.

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What does a marketing manager earn here?

Place of work

What employers pay

Annual wages paid by employers in the Miami-Fort Lauderdale-West Palm Beach, FL area. BLS OEWS, May 2025.
25th percentile	$103,220
Median	$135,870
75th percentile	$194,660

Half of marketing managers in this area earn between $103,220 and $194,660. A band set below $103,220 competes for the bottom quarter of the market.

Place of residence

What Hialeah residents earn

$47,816

Median earnings of Hialeah residents working in management occupations, 7,902 people. Census ACS 5-year 2023, tables S2401 and B24011. Where people live, not where they work, so it is not the same measurement as the wages beside it.

The 65% figure is not a pay gap. ACS counts the civilian employed population 16 and over, part-time and part-year work included; OEWS counts wage-and-salary jobs only. The two populations differ, so read this number against other cities rather than as a shortfall: the same definitional difference applies to every city equally, which is what makes a city-to-city reading sound.

The role pays well above the local residential norm, which usually means you can hire from inside Hialeah rather than competing for commuters.

What does the role actually involve?

Core tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.

O*NET 29.1, task statements for SOC 11-2021.

Tools and technologies in demand

Microsoft Excel, Microsoft Office software, Microsoft PowerPoint, Salesforce software, Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator.

O*NET 29.1, flagged in demand or hot for this occupation. Useful as a screen, not as a checklist.

Is the talent actually in Hialeah?

This is a job zone four: considerable preparation needed occupation. Most of these occupations require a four-year bachelor's degree, but some do not.

That matters here, because 21.2% of Hialeah adults hold a bachelor's degree or higher. That is a thin local pool for a degree-requiring role, so expect to recruit across the metro rather than inside the city. Census ACS 5-year 2023, table S1501.

The average Hialeah commute runs 28.8 minutes, which is roughly how far your catchment reaches before candidates start saying no. 12.6% already work from home, so a fully onsite requirement here is competing against that.

How often do these jobs turn over?

In Miami-Dade County, management of companies and enterprises employs 14,650 and turns over 9.0% a quarter, with 2,139 hires against 2,059 separations. Average earnings in that industry run $18,726 a month. Census LEHD Quarterly Workforce Indicators, 2024 Q1, NAICS 55.

That figure covers every occupation in the industry, not this role alone, so read it as the local churn rate rather than as a number about marketing managers. It still tells you what you are hiring into: a normal churn rate, where a well-run search closes on schedule.

What does the search cost?

The fee is set by the seniority of the role, never by salary and never by location. Across all six tiers it runs $6,240 to $54,340 per search. A contingency firm hiring at this role's median would bill roughly $27,174 to $40,761 on the first year salary alone.

One owner runs the search from market map to signed offer. Searches typically fill in 23 to 35 days, which is a typical window rather than a promise, and the replacement guarantee runs 45 days at 50% off.

Price this search

Eight questions about the role. Your tier range appears on screen.